about Simsara



Sarah El Miniawy | Founder & Director | Simsara Music PR & Management

Sarah El Miniawy runs Simsara Music PR & Management, working closely with an intimate roster of artists and organisations at the forefront of independent music in the Arab world, including Alif, Nadah El Shazly, Mustafa Said, Nizar Rohana, Maurice Louca, Tamer Abu Ghazaleh, Ma3azef, Eka3 and Khyam Allami’s Nawa Recordings.

She developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master’s degree in music and anthropology at SOAS. Born in Algiers to an Algerian mother and an Egyptian father, she was brought up between the two countries before moving to London in 2005. Sarah is currently based between Stockholm, Cairo and Beirut.

Simsara currently benefits from incubation support within Eka3 – a Cairo-based music business incubator empowering the market infrastructure necessary for Arabic music to enjoy a sustainable, quality-driven ecosystem, founded in 2007 by Tamer Abu Ghazaleh.


photo by Nada Elissa

One thought on “about Simsara

  1. Pingback: هذا الأسبوع كان | ١٣ - معازف

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s