Sarah El Miniawy runs Simsara Music PR & Management, working closely with an intimate roster of artists and organisations at the forefront of independent music in the Arab world, including Alif, Nadah El Shazly, Mustafa Said, Nizar Rohana, Maurice Louca, Tamer Abu Ghazaleh, Ma3azef, Eka3 and Khyam Allami’s Nawa Recordings.
She developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master’s degree in music and anthropology at SOAS. Born in Algiers to an Algerian mother and an Egyptian father, she was brought up between the two countries before moving to London in 2005. Sarah is currently based between Stockholm, Cairo and Beirut.
Simsara currently benefits from incubation support within Eka3 – a Cairo-based music business incubator empowering the market infrastructure necessary for Arabic music to enjoy a sustainable, quality-driven ecosystem, founded in 2007 by Tamer Abu Ghazaleh.