About Simsara

Simsara Music PR & Management is run by Sarah El Miniawy, working closely with an intimate roster of artists and organisations at the forefront of alternative music in the Arab world, including Nadah El Shazly, Maurice Louca, Tamer Abu Ghazaleh, Maryam Saleh and Karkhana.

Sarah developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master’s degree in music and anthropology at SOAS. Born in Algiers to an Algerian mother and an Egyptian father, she was brought up between the two countries before moving to London in 2005. Sarah is currently based between Stockholm, Cairo and London.

Simsara currently benefits from incubation support within Eka3 – a Cairo-based music business incubator empowering the market infrastructure necessary for Arabic music to enjoy a sustainable, quality-driven ecosystem, founded in 2007 by Tamer Abu Ghazaleh.