Press release embargo date: Thursday 30 July
Zoomaal.com crowdfunding campaign: 30 July – 31 August / Amman concert: Thursday 30 July, 9.30pm, Odeon Theatre (part of Al Balad Music Festival) / Egypt concert dates and venues to be announced soon.
Known and loved across the Arab world for their bittersweet sound and beautifully written lyrics that are at once poetic and socially engaged, El Morabba3 calls on the support of its fanbase with a zoomaal.com crowdfunding campaign from Thursday 30 July 2015, to record and produce a musical vision many years in the making.
Since the release of their debut album in 2012, El Morabba3’s three musicians have been exploring richer instrumentation with the addition of a string section and more prominent electronic layers, in search of the sound for their sophomore album to be recorded and released in late 2015.
El Morabba3 is Muhammad Abdullah (bass, vocals and songwriting), Odai Shawagfeh (electric guitar, keys/synth and production) and Dirar Shawagfeh (drums, video directing and cameraman). Based in Jordan, the band formed in 2009. In July 2012 they released a debut album, titled El Morabba3 (the square), that firmly cemented their status as a hugely popular act in the region.
The crowdfunding campaign video, featuring a new single titled elMokhtalefeen, follows the band around their hometown Amman as they discuss their desire to protect the integrity of their music-making and to remain directly in touch with their loyal fanbase through independent means of music production and releasing.
With donation choices ranging from $5 to $10000, El Morabba3 have gone to great lengths to put together an enticing selection of perks from pre-release download, signed t-shirts, limited edition posters and signed LP vinyls, to rewards delivered straight to the door by the band, backstage passes, private performances and co-producer credits.
The campaign’s three funding milestones, targeting $40000, will cover for the recording, mixing and mastering of the album, the design and production of rewards, PR for the campaign and the Zoomaal commission, album marketing campaign and music video making, and the manufacturing of CDs and LPs, including cover artwork and booklet design and production.
A testament to the special place the band occupies in its local environment is the coming together of three major supporters well before campaign launch. Al Balad Theatre presents the band as part of its biennial music festival in a campaign launch concert on 30 July. Jobedu, curators of cool Arab designs for clothing and poster making, will supply the t-shirts offered as a campaign perk. Seagulls as media partners will support the campaign through their three radio channels Mood FM, Beat FM and Watar FM.
For interviews, images and more information contact Sarah El Miniawy Hefni: firstname.lastname@example.org